Art Direction

Overview

Etah Love is a Toronto based jewelry brand focusing on creating edgy pieces that can be passed down generations.

My position at Etah Love was Art Director, focused on creating brand identities for various campaigns as well as the actual assets needed for each campaign.

Client

  • Etah Love

Role

  • Campaign Creation
  • Email Marketing
  • Design of assets
  • Packaging
  • Illustration

Siren Song | Campaign

For this project I collected inspiration for what a siren theme could be, then went forward with scouting potential locations for the campaign photoshoot.

Once I created the theme for the campaign I designed all visual assets needed

  • Web Banners
  • Social Media (stories, posts and ads)
  • Campaign Spreads
  • Video and Gif’s